Emirates is expanding its sponsorship in sailing with a three-year deal to become the title partner of Sir Ben Ainslie’s British team in the SailGP global league.
The squad will be known as Emirates Great Britain SailGP Team starting with this weekend's regatta in Sydney. The team showed off the new red and white colour scheme and the Emirates logo on the wingsail and hulls as it sailed its foiling 50-foot catamaran past the Opera House and Sydney Harbor Bridge on Thursday.
"I don’t think it’s any exaggeration to say that Emirates is one of a handful, if not the biggest and most prestigious brands in sports sponsorship,” Ainslie said in an interview with The Associated Press.
“So, for our team to be associated with that is a massive statement. We’re incredibly proud to now be partnered with Emirates. We’ve talked a lot about the collaboration that we’re looking to set up with our team with like-minded partners that really want to come together and share a lot of these challenges around sustainability,” he added.
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