SailGP will aim to increase the number of events staged per season to around 18-20, as part of the League’s ongoing ambition to compete alongside top 20 sports properties, League managing director Andrew Thompson has revealed.
The upcoming 2025 Season currently timetables its most expansive season yet, with events across five continents. But increasing the total number of events is crucial in ensuring SailGP can ‘compete with some of the major championships,’ Thompson said.
Reducing the time between events to ‘around one week apart’ is also important, he said, in creating a cadence and regular generation of content.
In the upcoming season, this fast turnaround will take place for the first time, with just one week separating Los Angeles on March 15-16 and San Francisco on March 22-23.
“We are focused on how we can deliver our logistics in a more efficient manner,” Thompson said. “We want to spend less time on site and deliver commercial value to partners in each of our destinations to be able to add more events and therefore more commercial value to our partners.”
Another focus area is ensuring a familiar timetable of events and locations, cementing repeat SailGP events as tentpole moments on host city event calendars.
“We want our fans in certain cities to know we’re coming back at the same point each year,” he said. “I can certainly see it shaping up to be that we hit North America and do five events in very quick succession, and then move over to Europe and do something similar to .”
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