Pudsey Bear has set sail on his first ever round-Britain voyage - leaving from Hamble.
The ambitious Big Bear Voyage, launched on Thursday, May 14, aims to cover 2,200 nautical miles over three months to raise £70,000 for BBC Children in Need.
It was the idea of yacht owners Jonathan and Jackie Brewin, who wanted to mark Mr Brewin's 70th birthday with a meaningful challenge.
Mr Brewin, who will serve as skipper, said: "This year I turn 70.
"Rather than marking the occasion quietly, my wife Jackie and I decided to do something more purposeful – aiming to raise £70,000 for a charity that achieves so much for young people in need."
Pudsey is travelling aboard a 53ft yacht named Big Bear, which departed from Hamble today.
The route includes around 35 planned stops across England, Wales, Northern Ireland, and Scotland.
Along the way, Pudsey and the crew will take part in community events and fundraising activities to raise awareness for young people experiencing adversity, including mental health challenges.
The voyage has already raised more than £10,000 ahead of its launch.
"This voyage will help change young lives across the UK, and we’re honoured to have this support."
The journey comes just after Pudsey Bear spoke for the first time in 40 years, reinforcing the urgent need for support services and safe spaces for young people.
The voyage will also include community walks and fundraising activities.
Fans can follow Pudsey and the crew’s progress in real time through the YB Tracking platform,
available at pro.yb.tl/bigbearvoyage.
The website shows the yacht’s current location and planned stops along the UK coastline.

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